Regional campaign for a Healthy Masculinity: CUIDAR- NOS HACE BIEN
What is the media campaign: Cuida-nos hace bien?
The regional campaign for Healthy Masculinity: CUIDAR- NOS HACE BIEN, is a joint effort of Global Fund for Children (GFC), its initiative Promoting Youth Leadership for Gender Justice also known as Heel (meaning to take care of in the Mayan language) and the Kalan Network of Masculinities, composed of community and grassroots organizations working in different regions of Central America.
General objective of the campaign:
To highlight the art and creativity of the youth and promote care and healthy masculinities for gender equity and social justice in a Latin American context marked by various forms of violence.